Free
Guide
Beginner

Richard King: Claude Cowork for PMMs

Richard King

July 20, 2026

Product marketers setting up Claude Cowork. A beginner guide from Richard King.

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About

Put Claude to work on real sales, marketing, and ops jobs. It is a guide from Richard King, made for GTM, RevOps, and sales teams.

Who is it for

For GTM, RevOps, and sales teams. If you are new to Claude Code, this is a good place to start.

Why

Most write-ups drown you in theory. This one is short and tells you what to actually do, so keep it open while you build.

What you learn

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Pick the GTM tasks worth running through Claude
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Automate outbound, content, or CRM work
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Keep a human checking the output
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Walk away with something you can reuse
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