Generative and Agentic AI

Saïd Business School, Oxford (Coursera)

July 20, 2026

Leaders who want a business-school view

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About

An Oxford course that frames generative and agentic AI for decision makers. It focuses on strategy, judgment, and how to put these tools to work in a company.

Who is it for

For GTM and business leaders who want a trusted, strategy-first view before they act.

Judgment over hype

It gives you a clear way to think about agents and make calls, instead of chasing every new tool.

What you learn

Tell generative from agentic AI

Judge where each one helps

Weigh the trade-offs for your business

Turn the ideas into a decision

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